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The education sector is full of data – from student contact information and learning analytics to operational and administrative systems, your school or college needs a way to organize this information in one cohesive place.
Education Crm Software
This article reveals how CRM allows institutions to collect and manage data to provide the best possible experience for students and staff. We also discuss how Sales CRM helps faculty automate administrative processes, streamline student recruitment, improve communication, and more.
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Customer relationship management or CRM software enables educational institutions such as schools, colleges and universities to manage relationships with students, parents, staff, alumni and other stakeholders. It manages all aspects of the student lifecycle, from enrollment and academic progress tracking to fundraising management and reporting tools.
Some CRMs integrate with other important training tools, such as learning management systems (LMS) and accounting software. In both cases, the goal is to improve communication, effectiveness, and ultimately student achievement by providing students, parents, and teachers with the information they need.
If you’ve ever associated CRM with sales and marketing functions in business organizations, you might wonder how it’s used in the education sector. Here are some of the top benefits of using an educational CRM.
By tracking how students interact with your website, social media or other online platforms, you can provide them with the right information at the right time. For example, suppose that current or future students are interested in certain courses or majors. A CRM like Sales CRM enables direct communication with departments, creating personalized content so they can reach out and provide the necessary course information they’re looking for.
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CRM platforms allow administrators to visualize student engagement data and plan the best marketing and outreach campaigns for higher education. installation. 2. Fast responses
When a prospective student sends a message via the contact information page of the university’s website or on social media, the CRM platform makes it easy for the staff to respond immediately. For example, Sales CRM enables over 72 integrations with email software, live chatbots, and other essential tools, making it easy to automate messages and set reminders, all of which help recruiters stay in touch with interested candidates.
Your CRM platform improves the intake process by reducing the need for paperwork, spreadsheets and additional staff to sort through traditional applications. Individuals complete their application on the platform and upload the necessary documents, resulting in a positive user experience. Store all documents in the CRM backend in a central location for staff to access and update candidates.
CRM manages your relationships with donors, alumni and other stakeholders. By tracking donations and pledges, you can ensure that you always recognize and thank your donors. Donor data management also allows you to track fundraising goals and progress to generate reports to help you get more funding. Sales CRM allows you to easily store each donor’s contact information, integrate with your favorite email and meeting software, and create templates to simplify communication with your audience.
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CRM software provides benefits throughout the student’s journey – from first class to graduation, career planning and placements. Monitor data such as contact information, demographics, and academic progress to identify at-risk students and intervene before they drop out.
Working with former students also builds your donor base, so you can invite alumni back to graduate school or university-sponsored events. Contacting former students can also boost recruiting by encouraging them to contact potential college applicants in their fields.
6. Better understanding of bottlenecks. An integrated CRM platform provides a complete overview of the educational organization by combining data on enrolment, student experience, progress and marketing.
Instead of focusing on individual pain points, CRM brings data from multiple integrated systems to improve your understanding of the entire operation.
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Instead of departments operating in isolation, CRMs ensure that relevant departmental information is collected and available throughout the organization. Staff members can view detailed information from a centralized dashboard, ensuring transparency.
The good news is that Sales CRM is available to provide all these benefits and more. Schedule a demo and find out how our versatile CRM platform can help your college better manage its recruitment and student lifecycle.
CRM features vary by supplier and price package. But you can expect some of the following standard features:
Sales CRM is a game-changing collaboration space that lets you manage every department, program, and student communication from anywhere. Here are some key features your higher education organization will benefit from:
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Cons: Sales CRM is an effective way to manage all faculty relationships, from staff and contractors to event partners and educational influencers. To achieve the best results, you should create a strategy and best practices for successful data management.
G2 Rating: Sales CRM scores a high 4.7/5 on the G2 software rating platform.
Salesforce Education for Cloud is on top of standard Salesforce CRM. It offers a wide range of options for schools, including:
Cons: Although CRM is built for educational organizations, G2 reviews indicate that the license price is expensive, making it a challenge for teachers and schools.
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G2 Rating: Salesforce for Education has an overall rating of 4.2/5 on the G2 software rating platform.
HubSpot is a versatile CRM with free plans available to suit schools or small departments on a budget. The software includes:
Pricing: HubSpot’s platform is free, with premium upgrade options available. The Marketing Hub Starter plan costs $50 per month, including HubSpot branding removal and mobile optimization. The most expensive plan is Marketing Hub Professional, which costs $800 per month and includes more powerful security, reporting, and content features.
G2 rating: HubSpot scores 4.4 out of 5 on the G2 software rating platform, which is 0.3 less than Sales CRM.
Admissions Crm Software
This all-in-one CRM platform aims to help college admissions professionals achieve enrollment goals. The main features of Element 451 are:
Cost: Admission to element 451 starts at $20,000 per year and is proportional to the number of students enrolled in the academic register.
Zoho CRM provides the education sector with a feature that allows users to manage their student data. Contain:
Cons: Note that the education sector is an optional feature in standard CRM, so you may be paying more for the tool than you need to.
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Price: Zoho CRM offers a free version for three users. Premium plans start at $14 per user per month for the Standard plan and $23 per user per month for the Professional plan.
G2 Reviews: Zoho CRM scores 4.0 out of 5.0 on the G2 software review platform, which is 0.7 less than Sales CRM.
Cons: Slate users note that the platform is not intuitive and uses a lot of jargon. The level of customer service can also vary depending on whether you talk to a bot or a human agent.
Price: A license for Slate CRM starts at $30,000, but the vendor says the average customer pays $50,000 a year.
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G2 Rating: Slate has a solid 4.4/5 on the G2 software platform, but is 0.3 less than Sales CRM.
TargetX is a CRM software package designed to manage the entire student lifecycle. The platform is right for you if you are interested in gaining a better understanding of student success and improving the enrollment process. Its ready-made tools include:
Cons: User reviews mention that TargetX’s interface is disjointed and difficult to navigate. It should be noted that the ease of installation on this platform is 5.6/10 according to G2. This is significantly lower than the average of 8.2 for admissions and enrollment management tools.
G2 Rating: TargetX scores 3.9/5 on the G2 software rating platform. This is 0.8 less than Sales CRM’s score of 4.7.
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Zendesk for Education is a part of Zendesk CRM focused on helping schools adapt to distance learning and other changing features of the educational environment. Its main features are:
Cons: Users report that the interface is difficult to navigate and lacks customer service.
Price: Get Zendesk starting at $19 per agent per month, billed annually. A free trial is available to get you started.
G2 Rating: Zendesk has an overall rating of 4.3/5 on the G2 software review platform. This is 0.4 less than in Sales CRM.
Education Agent Crm
Keap is a CRM for small businesses that want to automate their sales and marketing processes. Its features are valuable for colleges that need to manage their enrollment and admission cycles. They contain:
Cons: Keap is primarily intended for power users and has a steep learning curve at first. Customers may feel they need to purchase one of the vendor’s training packages to get the most out of CRM.
Pricing: Keap offers two pricing plans: Pro starts at $149 per month and
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